Selling Green to Your Organization

Stuck between being environmentally responsible and fiscally accountable? When going green impacts the green in the bottom line, you need strong facts to win support for earth-friendly initiatives. Here are some trends that can help sway decisions.

Impact on Consumer Behavior

Consumers pressure manufacturers to create more green products. One result: biodegradable packaging for beauty products has more than doubled in the last year alone! When you’re considering green labels, factor in these market statistics:

• 88% of women say that they like brands that “allow me to do something good”
• 93% of U.S. consumers say they definitely or may purchase green products over others
• 41% read packages and/or research to validate green claims
• 76% of millennials want brands to be ecologically conscious
• 54% of consumers say they consider elements of sustainability as they select products
• 21% view a product's reputation as the biggest factor in making a purchase
• 19% of the youngest adults (age 18-29) say they’re willing to pay “significantly more” for green goods.  That’s more than twice as many as any other age group.
• 19% of consumers plan to buy more green products.

Impact on the Environment

• A ton of recovered fiber equals more than three cubic yards of landfill space
• The U.S. paper industry’s target is to recover 60 percent of the paper consumed
• The Environmental Protection Agency (EPA) cites municipal landfills as the largest source of methane emissions—and decomposition of paper is the significant source. 

Impact When Using Recycled Fibers

Source: PaperCalculator.org

As long as energy and climate change remain in the news, and awareness of environmental issues increases, these trends will continue.

Talk to Gallas about how you can leverage consumer awareness of green initiatives—and make being green pay off!